About Us

Active Imprints was established in 1988 in Boulder, CO by running duo Danny and Jennifer Abshire. Danny Abshire is a leading innovator in the world of running footwear. As a devoted lifelong runner and self-taught footwear guru, Danny is an expert in running form and coaching. Through his experience he has identified shortcomings in the running footwear market.

Since the inception of Active Imprints Danny and Jennifer have helped thousands of people with their custom-fitted orthotics, from athletes to customers looking for everyday comfort. Danny and Jennifer strive to improve comfort and athletic performance through proper biomechanics and form.

Danny also co-founded Newton Running Company, which specializes in running footwear and wrote the acclaimed running book, Natural Running.














Danny and Jennifer share their experience and knowledge by traveling the country and coaching runners on their form and technique. Please contact Danny and Jennifer at 303-494-0321 or activeimprintsinc@gmail.com to schedule an appointment or request a mail order kit to fit your custom orthotics.